When the essence of Scandinavian design meets
the finest Japanese quality
Photo credit: Marie-Louise Baes, baesfoto.dk.
In the Danish culture, Hygge expresses a fundamental aspect of a lifestyle where cozy, warm and friendly feelings are cherished. Since 2009, the company P.O.S. and talented designers have collaborated to develop the Hygge watch project where the hygge feelings are embraced as an entire part of the design and the identity of the owner. Influenced by Scandinavian modern design and based on the Japanese quality and technical high-standards, Hygge continues to be a symbol of both cultures with minimalist aesthetic, details attention and commitment to craftsmanship.
In 2009, P.O.S. Co., Ltd. established its own watch brand Hygge and has since handled its development, manufacture and sales. This new venture is seen as a way of offering through design comfort and joy to an increasingly stressful world. In continuous communication with the designers to turn their innovative designs in products, P.O.S. Co., ltd. remains at the same time committed to never compromise the quality and durability of the Hygge watches. The Hygge watches stand as products created in the best tradition of Scandinavian design and Japanese quality standards.
Since its foundation in 1949 and specialized in dial making, P.O.S. Co., Ltd. has gained year after year a strong experience and reputation in the watch industry by working with the Japanese most recognized watch brands but also some of the world's finest luxury Swiss brands. First named Yukosha, the company was renamed P.O.S. Co., Ltd. after its reestablishment in 1987 and began to import and promote many Scandinavian high-end brands into the Japanese market. In the meantime, the company developed its catchphrase "Designer's & More", which conveys a commitment to the designer's vision, the retailer's business, and the satisfaction of the end user in equal measure.
Finnish industrial designer currently based in Helsinki and working at the agency Pentagon Design, Mats Lönngren graduated in 2010 with a Master of Arts degree from the Industrial and Strategic Design program at Aalto University School of Art, Design and Architecture. As an industrial designer, his distinguishing competences are his ability to contribute to a wide range of design problems that require both a conceptual and pragmatic approach to design. With a strong background both in product and conceptual design, Mats Lönngren has worked with several organisations, including Nokia, KONE and Fiskars, and is now committing his design creativity to writing a new chapter of Hygge and watch design.
"My key approach to design is to look at a design problem from a holistic perspective, where the overall concept down to each detail, form one solution. With the new Hygge 3012 series, I have focused on creating a product in which the main functional and characteristic element is the display, and all other details are carefully defined to enhance its visibility."
Hong Kong born British designer, Major Tse graduated in 1984 from the Hong Kong Polytechnic University with a degree in Product Design. In the early days of his career, this innovative designer talent, also photograph was quickly recognized by several award, including the 1st prize in the Hong Kong watch & clock design competition (1989,1990 & 1991). He was also granted Member of the Chartered Society of Designers (UK) in 1989 and International Member of the Industrial Designers Society of America (USA) in 1991. Since then, he has been designing and producing watches bearing worldwide known brands including Mercedes Benz, Lanvin, Porsche, Charles Jourdan, and more. For his recent collaboration with P.O.S. Co., Ltd, Major Tse has devoted all his talents to give a unique minimalism Scandinavian design to the HYGGE watches.
"Everything on earth should not exist nor appear more than it needs to be. Therefore, I would like to make my creations barely minimum, minimal and generally quiet there for being appreciated."