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3012 SERIES

The first design born from the collaboration with Pentagon Design and Mats Lönngren, the Hygge 3012 series and its disc hands embody curiosity and fascination with its symbolic indication of time.
The design process started from the basic form of the watch face, where the goal was to find a user-friendly and unique way of representing time, resulting in a simple, functional and aesthetic timepiece. The simplified stainless steel case with its innovative crown construction to place it inside reduces unnecessary distractions and provides a calm environment to view the time. The 3012 is available in five models with a distinct selection of colors to create infinite possibilities of personal expression.

Award

  • iF Design Award 2014 Winner
  • GOOD DESIGN Award 2013 Winner
  • German Design Award 2014 Nomination
  • Grafia Vuoden Huiput 2012 Shortlist

3012 SERIES

MSP3012BC(GR)

SPECIFICATIONS

Face Color

Black & Cool Grey

Band Color

Black

Band Material

Polyurethane Leather

Case Color

Black

Case Shape

Round

Case Material

Stainless Steel (Black IP)

Case Size

φ39mmx9.3mm

Weight

Approx. 60grams

Crystal

Mineral

Display Type

Analog

Indicators

Line

Movement Type

Japanese

Function

2 hands

Date Function

No

Water Resistance

3ATM

Warranty

2 years

3012 SERIES

MSP3012BC(YE)

SPECIFICATIONS

Face Color

Black & Yellow

Band Color

Black

Band Material

Polyurethane Leather

Case Color

Black

Case Shape

Round

Case Material

Stainless Steel (Black IP)

Case Size

φ39mmx9.3mm

Weight

Approx. 60grams

Crystal

Mineral

Display Type

Analog

Indicators

Line

Movement Type

Japanese

Function

2 hands

Date Function

No

Water Resistance

3ATM

Warranty

2 years

3012 SERIES

MSP3012C(BL)

SPECIFICATIONS

Face Color

White & Blue

Band Color

Black

Band Material

Polyurethane Leather

Case Color

Silver

Case Shape

Round

Case Material

Stainless Steel

Case Size

φ39mmx9.3mm

Weight

Approx. 60grams

Crystal

Mineral

Display Type

Analog

Indicators

Line

Movement Type

Japanese

Function

2 hands

Date Function

No

Water Resistance

3ATM

Warranty

2 years

3012 SERIES

MSP3012C(OR)

SPECIFICATIONS

Face Color

White & Orange

Band Color

Black

Band Material

Polyurethane Leather

Case Color

Silver

Case Shape

Round

Case Material

Stainless Steel

Case Size

φ39mmx9.3mm

Weight

Approx. 60grams

Crystal

Mineral

Display Type

Analog

Indicators

Line

Movement Type

Japanese

Function

2 hands

Date Function

No

Water Resistance

3ATM

Warranty

2 years

3012 SERIES

MSP3012C(GR)

SPECIFICATIONS

Face Color

White & Cool Grey

Band Color

Black

Band Material

Polyurethane Leather

Case Color

Silver

Case Shape

Round

Case Material

Stainless Steel

Case Size

φ39mmx9.3mm

Weight

Approx. 60grams

Crystal

Mineral

Display Type

Analog

Indicators

Line

Movement Type

Japanese

Function

2 hands

Date Function

No

Water Resistance

3ATM

Warranty

2 years

DESIGN

Pentagon Design

Pentagon Design, founded in 1996, is one of the leading Nordic design agencies. The designer’s team creates holistic concepts resulting in user-driven products, packaging, spaces, services and brand experiences that generate delight for consumers and value for their costumers. Believing in clarity, quality and creativity, their mission is to reinvent the everyday design.
"We believe that good design starts with positivity. We will never design for awards or competitions but solely for the consumers. However, the international and domestic industry recognitions we have received, confirm that we are good at what we do. And that, of course, makes us proud and happy."

DESIGNER

Mats Lönngren

Finnish industrial designer currently based in Helsinki, Mats Lönngren graduated in 2010 with a Master of Arts degree from the Industrial and Strategic Design program at Aalto University School of Art, Design and Architecture. As an industrial designer, his distinguishing competences are his ability to contribute to a wide range of design problems that require both a conceptual and pragmatic approach to design. With a strong background both in product and conceptual design, Mats Lönngren has worked with several organisations, including Nokia, KONE and Fiskars, and is now committing his design creativity to writing a new chapter of Hygge and watch design.
"My key approach to design is to look at a design problem from a holistic perspective, where the overall concept down to each detail, form one solution. With the Hygge watches, I have focused on creating a product in which the main functional and characteristic element is the time display, and all other details are carefully defined to enhance its visibility."