Hygge, the Danish art of happiness
A dinner with loved ones; an intimate evening in front of the fireplace wrapped in a warm blanket; a rainy afternoon at home reading a book. These everyday moments of comfort and happiness in our everyday life represent the hygge lifestyle.
As an integral part of Denmark's identity, the word defies literal translation. Hygge represents an emotional experience that encompasses feelings of calmness and conviviality, with an emphasis on cherishing the simple joys of the present to make the best of our lives. Hygge is a generous spirit that demands nothing but for us to take the time to cherish oneself and those that we love, and savoring the small things in life.
The key elements of the hygge recipe to make the ordinary everday extraordinary.
In the Danish culture, Hygge expresses a fundamental aspect of a lifestyle where cozy, warm and friendly feelings are cherished. Since 2009, the company P.O.S. and talented designers have collaborated to develop the Hygge watch project where the hygge feelings are embraced as an entire part of the design and the owner’s identity. Influenced by Scandinavian modern design and in respect of the finest Japanese craftsmanship, Hygge continues to be a symbol of both cultures by creating and offering exceptional timepieces.
Pentagon Design, founded in 1996, is one of the leading Nordic design agencies. The designer’s team creates holistic concepts resulting in user-driven products, packaging, spaces, services and brand experiences that generate delight for consumers and value for their costumers. Believing in clarity, quality and creativity, their mission is to reinvent the everyday design.
"We believe that good design starts with positivity. We will never design for awards or competitions but solely for the consumers. However, the international and domestic industry recognitions we have received, confirm that we are good at what we do. And that, of course, makes us proud and happy."
Finnish industrial designer currently based in Helsinki, Mats Lönngren graduated in 2010 with a Master of Arts degree from the Industrial and Strategic Design program at Aalto University School of Art, Design and Architecture. As an industrial designer, his distinguishing competences are his ability to contribute to a wide range of design problems that require both a conceptual and pragmatic approach to design. With a strong background both in product and conceptual design, Mats Lönngren has worked with several organisations, including Nokia, KONE and Fiskars, and is now committing his design creativity to writing a new chapter of Hygge and watch design.
"My key approach to design is to look at a design problem from a holistic perspective, where the overall concept down to each detail, form one solution. With the Hygge watches, I have focused on creating a product in which the main functional and characteristic element is the time display, and all other details are carefully defined to enhance its visibility."
Hong Kong born British designer, Major Tse graduated in 1984 from the Hong Kong Polytechnic University with a degree in Product Design. In the early days of his career, this innovative designer talent, also photograph was quickly recognized by several award, including the 1st prize in the Hong Kong watch & clock design competition (1989,1990 & 1991). He was also granted Member of the Chartered Society of Designers (UK) in 1989 and International Member of the Industrial Designers Society of America (USA) in 1991. Since then, he has been designing and producing watches bearing worldwide known brands including Mercedes Benz, Lanvin, Porsche, Charles Jourdan, and more. For his recent collaboration with P.O.S. Co., Ltd, Major Tse has devoted all his talents to give a unique minimalism Scandinavian design to the HYGGE watches.
"Everything on earth should not exist nor appear more than it needs to be. Therefore, I would like to make my creations barely minimum, minimal and generally quiet there for being appreciated."
Since its foundation, P.O.S has remained a family owned company. This continuity is an exceptional case in the Japanese watch industry and has participated to the nature of P.O.S. represented by its passion and dedication to quality.
Founded in 1949 by Ryoji Sato, the company was originally named Yukosha and quickly earned an excellent reputation as a major dial manufacturer, supplying for decades renowned Japanese and Swiss brands. After its reestablishment in 1987, the company was renamed P.O.S. Co., Ltd. and began to import and promote Scandinavian brands into the Japanese market. In the meantime, Yoshimasa Sato, older son of Ryoji Sato, took inspiration from the prestigious history of the company to launch a new timepiece brand Hygge, a collection expressing P.O.S.’s passion for Scandinavian design and savoir-faire of watchmaking.
While becoming a recognized global brand, the respect of Japanese quality traditions and strictest standards has been an uncompromised direction. Proud of its long history in watch industry, the company has been honored to develop a high quality watch collection expressing all its values.
It is the starting point of all the Hygge watches. In collaboration with talented designers, P.O.S. with its relentless pursuit of new ideas has created very unique timepieces. The constant sharing of ideas and experimentation are at the heart of P.O.S. creative process, which has engendered a natural research culture of innovative design.
The professionalism and specialist nature of workmanship in the watch industry have been perfectly set in the manufacturing of the Hygge watches, with the uncompromisingly high quality standards demanded at every step of the production. The constant quest for excellence and innovation are an integral part of this. The same criteria have been also applied to the external and carefully selected suppliers, whom are requested to use only the best raw material and to closely monitor all the process of production.
Each stage of the production is closely controlled by engineers to assure the necessary standards of craftsmanship, quality and reliability. Moreover, the Hygge watches are individually subject to the strictest test by a dedicated division in the company before being sent to one of the approved retailers. Hygge is dedicated to the entire satisfaction of its customers and offers only high quality watches.